Capítulo 4: Primeros pasos | Creando el Nombre, Logo y Dominio de tu Tienda Online

Summary

In this video, you’ll learn the essential steps to start your online store: choosing a store name, designing a logo, and purchasing a domain. The guide offers practical tips on how to pick a memorable and simple name, how to create a professional logo using tools like Canva and Logo.com, and how to secure a domain for your store. With clear advice on both general and niche stores, this tutorial helps you move forward quickly by taking action. The next step will be integrating Shopify to bring your store to life, so get started today!

Takeaways

• 😀 Choose a store name that is easy to read, memorable, and not too long.
• 😀 Ensure the store name is unique and not already in use by a well-known brand.
• 😀 Decide whether you want a general store or a niche-focused store, depending on your business goals.
• 😀 Use tools like ChatGPT for name inspiration, especially if you’re stuck or need ideas.
• 😀 For logo design, simplicity is key. Avoid too much text and complicated designs. Icons often work best.
• 😀 Use tools like Logo.com and Canva to design your logo without needing a designer.
• 😀 Stick to a simple color scheme in your logo, ideally using just one or two colors.
• 😀 When choosing a domain, prefer a '.com' if available, but other extensions like '.co' or '.store' are also viable options.
• 😀 If your desired domain is unavailable, try adding variations like 'store' or 'shop' to the name.
• 😀 Purchasing a domain typically costs $5 to $10 per year, but premium domains can be more expensive. Avoid unnecessary upsells.
• 😀 Take action quickly—don’t spend too much time on each decision. Momentum is more important than perfection at this stage.

Q & A

What is the first step in creating an online store?

The first step is choosing a name for your store. The name should be simple, memorable, easy to read, and not too long. It should also be unique and not infringe on any well-known trademarks.

Should I start with a general store or a niche store?

It depends on your comfort and expertise. If you're unsure, start with a general store selling a variety of products. Later, you can narrow down to a specific niche based on what works best for your audience.

How can I come up with a name for my store if I'm not creative?

You can use tools like GPT to generate store name ideas. For instance, you can prompt GPT with something like 'Act as a digital marketing specialist and create a name for my online store focused on beauty'.

What are some important factors to consider when naming your store?

The name should be easy to remember, legible, not too long, and ideally not already in use by a major brand. You should also check if the domain name for the store is available.

How do I design a logo if I don't have design skills?

You can use free tools like logo.com or Canva to design a logo. These platforms offer templates that you can customize with your store's name and niche, helping you create a professional-looking logo without hiring a designer.

What should I avoid when designing my logo?

Avoid logos with too much text, overly complicated designs, or too many colors. A simple, clear icon is usually more effective. Stick to one or two colors to ensure the logo is easily recognizable.

What is the best way to choose a color scheme for my logo?

Stick to one or two colors to keep the logo simple and clear. For example, you could use dark purple, black, or white, depending on the vibe of your store. Avoid using multiple bright colors that can make the logo hard to read.

What is the purpose of purchasing a domain name, and how do I choose one?

The domain name is the web address where customers will find your store. It’s important to choose a domain name that matches your store's name, is easy to remember, and is available. Preferably, select a '.com' domain, as it's the most recognized.

How much should I expect to pay for a domain name?

Domain names generally cost between $5 and $10 per year, depending on the provider and the domain's popularity. Some premium domains may be more expensive.

What should I do if the domain name I want is already taken?

If your preferred domain is unavailable, consider adding words like 'store' or 'shop' to the name. For example, if 'RadiantGlow.com' is taken, try 'RadiantGlowStore.com' or 'RadiantGlowShop.com'.